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We work with clients large and small, local and national to make your message clear, attractive and compelling

Richard Low Creative Director

Having learnt the traditional art of signwriting Richard went on to graduated in 1992 from the London College of Printing with an HND in typography.


As a designer with a slant on typography, he has created iconic logos as well as award-winning education books.


Richard is an expert when it comes to artistic vision and has been behind the re-launch of many magazine titles including Diplomat Magazine, Inside Out (The FCDO Association house magazine) and created the powerful Embassy publishing brand.

If you'd like to discuss a new project, I would be happy to hear from you.

Kerry Low Marketing Director

Kerry Low brings to Character Design over 20 years of marketing and sales expertise. She is responsible for the new business development and client relationships.


Kerry advises clients with her leading edge marketing techniques. She also has extensive knowledge of the event sector with their second company Embassy Magazine.


Kerry is responsible for getting sponsorship and exhibitors on board at the 5 annual Embassy events, hosted for the foreign diplomats working and living in London.

If you'd like to discuss a new project, I would be happy to hear from you.

Richard Low Creative Director Character Design
Kerry Low Marketing Director Character Design
About us

Character was set up 20 years ago providing a range of design and marketing services for print and digital marketing literature.

Our client portfolio spans successful start-up companies to publicly listed companies. From top-to-bottom redesigns to the launch of new magazines, Character have contributed to the success of a number of titles and three book titles have won Silver Awards and one a coveted Gold Award from the Geographical Association. In 1999 we moved from Sussex to Herefordshire, working with clients all over the UK.

Knowing how vital marketing is to a successful business, we invested time and money researching and networking with entrepreneurs, finding out the marketing techniques they use, getting them to where they are today.

In 2006 we launched our publishing and events business. Every year Embassy Events brings together more than 1,000 foreign diplomats from 120 countries for conferences, events and seminars in central London


Getting hold of this audience face to face is virtually impossible, however, utilising our email and marketing skills we soon built up a database of over 4000 foreign diplomats and currently host 5 large annual events in central London.

We enjoy working with like-minded people sharing the skills we have learnt.

On a personal side, we have two grown up kids and when we are not in the office we enjoy walking, cycling, gardening, being outside and having the odd glass of red wine!

If you have a project you want to discuss, we're happy to talk

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